Behind the Brand: The Story of MORE™
Every product has a formula, but not every product has a reason for existing beyond "it sells." MORE™ Coconut Oil Dry Body Spray started with a much simpler motivation: a genuine frustration with the options already on the shelf, and a belief that skincare shouldn't force a trade-off between what works and what feels good to actually use.
The Problem That Started It All
Coconut oil has been trusted for its moisturizing properties for generations, but anyone who's actually used it daily knows the trade-off: it's heavy, it stains fabric, and it takes real effort to work into skin evenly. The founders behind MORE kept running into that same frustration — loving what coconut oil did for their skin, but dreading the mess that came with it. Rather than accept that trade-off as unavoidable, they set out to build something that kept the benefit and removed the downside entirely.
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Formulated With Family in Mind
Part of what shaped MORE's ingredient list was a simple standard: it had to be something the founders felt comfortable using on their own kids. That standard led to a formula built around organic coconut oil, Vitamin E, and Vitamin C, sourced from fair-trade, plant-based ingredients, with nothing included that didn't need to be there. The result carries MADE SAFE® certification, a marker of a formula designed to be as gentle as it is effective.
Built and Bottled in the USA
Rather than outsourcing production to keep costs down, MORE is formulated and bottled in the USA, which allows for tighter oversight of ingredient sourcing and quality control from batch to batch. It's a choice that costs more up front, but it's one the brand has stood behind since the beginning, treating consistency and transparency as non-negotiable rather than optional extras.
A Formula Designed Around Everyday Life
The final piece of the puzzle wasn't just what went into the bottle, but how it needed to feel in daily use. A product that requires effort tends to get skipped on busy days, so MORE was built around a fast-absorbing, water-based spray format — something that could realistically fit into a two-minute morning routine, a quick post-gym refresh, or a midday touch-up without ever feeling like a chore.
Why It's Resonated With So Many Customers
MORE currently holds a 4.6-out-of-5 rating across dozens of reviews, and a recurring theme runs through almost all of them: relief. Relief from greasy lotions that never quite worked, relief from coconut oil that ruined one too many shirts, and relief from a skincare routine that finally feels simple instead of like an extra chore. That's the story the brand set out to tell from day one, and it's the same story its customers keep telling back.
Try the Product Behind the Story
Whether you're drawn in by the formula, the founders' story, or simply the promise of coconut oil without the mess, MORE offers an easy way to see what all of it adds up to. Every order ships free within the U.S. and comes with a 30-day return window on unopened bottles.