What "Clean Beauty" Actually Means: Inside MORE™'s Sourcing and Standards
"Clean beauty" gets used so often that it's started to mean almost nothing — a label slapped on packaging with little behind it. MORE™ Coconut Oil Dry Body Spray was built around a more specific standard: ingredients that are traceable, a formula that's independently certified, and manufacturing that stays close to home instead of disappearing into an unverifiable supply chain. Here's what that actually looks like.
Fair-Trade Coconut Oil, Not Just "Natural"
The word "natural" on a label carries no legal definition, which means it can mean almost anything a brand wants it to. MORE's organic coconut oil is sourced through fair-trade channels specifically, which is a meaningfully different claim — it speaks to how the ingredient was grown and traded, not just what it's chemically made of. That distinction matters if where your products come from is something you think about before buying.
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Plant-Based Across the Entire Formula
It's not just the coconut oil — the Vitamin E and Vitamin C in MORE's formula are plant-based as well, keeping the entire ingredient list consistent with the same sourcing standard rather than treating one hero ingredient as a marketing centerpiece while the supporting ingredients get less scrutiny.
MADE SAFE® Certified, Not Self-Certified
A lot of "clean" or "safe" claims in beauty are self-assigned by the brand itself, with no outside party checking the work. MORE carries MADE SAFE® certification, an independent, third-party standard that screens formulas against a list of chemicals of concern. That's a meaningfully higher bar than a brand simply stating its own product is safe, and it's part of why the formula has earned trust from customers with sensitive skin.
Formulated and Bottled in the USA
Manufacturing domestically isn't the cheapest option, but it allows for direct oversight of quality control at every stage of production, rather than relying on a long, harder-to-verify overseas supply chain. MORE is formulated and bottled in the USA for exactly that reason — consistency from batch to batch, and accountability that's easier to trace if something ever needs to be.
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A Formula Built to Pass a Parent's Standard
The brand's founders have said the formula was developed with their own kids in mind, which shaped how conservative the final ingredient list stayed. Rather than starting from a long list and removing the worst offenders, the approach was closer to the reverse — starting minimal and adding only what the formula genuinely needed to work.
Why This Matters Beyond the Marketing
Sourcing and certification claims are easy to make and hard to verify, which is exactly why specifics matter more than adjectives. "Fair-trade," "plant-based," "MADE SAFE® certified," and "formulated and bottled in the USA" are all claims that can be checked, rather than vague reassurances that sound good on packaging but don't actually tell you anything. That's the standard MORE set out to meet, not just reference.